City of San Luis Obispo, CA
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Meeting Information
The Tourism Business Improvement District (TBID) meets in-person the second Wednesday of every month at 10:00 a.m. in the Council Hearing Room at City Hall, 990 Palm Street, San Luis Obispo, unless otherwise specified on the agenda. The TBID's Marketing Subcommittee meets the fourth Wednesday of each month at 10:00 a.m. and Management Subcommittee meets the fourth Thursday of every month at 10:30 a.m. Both subcommittee meetings are also held in the Council Hearing Room. For more information, contact staff liaison Jacqui Clark-Charlesworth at (805) 781-7216 or email jclark@slocity.org.
Tourism Business Improvement District Meeting Agenda Packets
TBID Agenda Packets can be accessed at the same location as City Council agendas. This change has been made to further accessibility and transparency. Please refer to the Public Meeting Agendas web page for further information.
Agendas for regular meetings must be posted at least 72 hours in advance of the meeting. (Note: Meeting materials prior to May 10, 2023 may be found in the City's Records Archive for the Tourism Business Improvement District).
Purpose, Membership and Terms
In June of 2008, the City Council adopted an ordinance establishing the TBID. The TBID allows the hotel industry to raise funds solely dedicated to tourism marketing and promotions to attract visitors to San Luis Obispo. Currently the City TBID assessment is 2%. The TBID is inclusive of all lodging properties in the City of San Luis Obispo including hotels, motels, bed and breakfasts, hostels, inns and owner occupied homestays.
The Board consists of seven members from the San Luis Obispo lodging industry. One of those members serves as a representative to the Promotional Coordinating Committee. Members are appointed to four year terms and are eligible for re-appointment for an additional four years. The roster of current members, date of appointment, and date of term expiration can be reviewed on the City's Local Appointments List.
The Tourism Business Improvement District (TBID) Board advises the City Council in the administration and use of the TBID assessment funds. The Board recommends projects to promote tourism to the City of San Luis Obispo to directly benefit the City's lodging industry as represented in the 2019-24 Revised TBID Strategic Plan. The TBID works collaboratively with the City’s Promotional Coordinating Committee (PCC) to ensure that a unique SLO experience is available to visitors as well as residents and to administer the Events Promotion Program for local special event sponsorship, to assist in the development of destination events that showcase the attributes of San Luis Obispo.
The TBID also hosts the VisitSLO.com, which promotes the city as a destination and provides information to visitors including things to do, where to stay, local itineraries and upcoming events.
SLO TBID Resources
2023-24 TBID Marketing & Business Plan
2019-24 Revised TBID Strategic Plan
2022-24 TBID Marketing & Business plan
2021-22 TBID Marketing & Business Plan
How can I express my opinion on an upcoming agenda item?
Public Comment for items within the purview of the Advisory Body can be submitted in the following ways:
During the meeting: Must be present in the Council Hearing Room. All interested persons are invited to attend Advisory Body meetings to express their views verbally. To speak at the meeting, provide a speaker slip to the Clerk in advance, up to and including when public comment is opened for the item. Public Comment for items not on the agenda are taken at the beginning of the meeting. Note: Municipal Advocates must disclose themselves as such and identify the party(ies) represented per SLOMC Sec. 2.64.070.
Written Communication: All interested persons are invited to submit advance written communications to the Advisory Body via email (advisorybodies@slocity.org) to express their opinions on an agenda item, or an item not on the agenda but within the purview of the body. Citizens are encouraged to present written comments (including email) no later than 3-hours in advance of the meeting time/day. This provides the Advisory Body members with a greater opportunity to review and consider issues and/or concerns expressed prior to the meeting. All emails and letters will be archived in the public record (Agenda Correspondence) for the meeting and distributed to Advisory Body members, however, submissions after 3-hours in advance deadline may not be archived/distributed until the following day. Emails and letters will not be read aloud during the meeting.
Verbal Comment (received no later than 3-hours in advance of the meeting time/day): To leave a verbal comment for the Advisory Body in advance of the meeting, call (805) 781-7164 to leave a voicemail. State and spell your name, reference the agenda item number that you are calling about, and leave your comment. Voicemails are limited to 3 minutes. All voicemails will be forwarded to the Advisory Body members and saved as Agenda Correspondence. Voicemails will not be played during the meeting.
Video Comment (received no later than 3-hours in advance of the meeting time/day): Limited to 3 minutes, email your mp4 video to advisorybodies@slocity.org or drop off a USB containing the video to the City Clerk’s Office at 990 Palm Street, San Luis Obispo, CA 93401. Videos will be forwarded to the Advisory Body members and saved as Agenda Correspondence. Videos will not be played during the meeting.
If you need assistance, please contact the City Clerk’s office at cityclerk@slocity.org or (805) 781-7114.