Significant retail, and tourist amenities as well as an anticipated large development area hallmark this Madonna Area and differentiate it from the Downtown Area immediately to the north. 

Walking paths, pocket parks and trails will connect the neighborhoods planned for the 131-acre parcel within this area to a network of open spaces surrounding the proposed development on Madonna Road. Community goals for this area include compact, mixed use projects that provide workforce housing options and neighborhood commercial uses that support pedestrian and bicycle access.

Proposals have included primarily residential projects with as many as 500 single-family homes, designed to be affordable and an enclave of commercial space capped at about 200,000 square feet, office space and a high-end hotel with room for conference facilities.

The city’s General Plan requires that 50 percent of the Area be preserved as agricultural open space.